CP Plus New Campaign with Intelligent Security

CCTV is Intelligent with CP PLUS, Kyunki Upar Wala Sab DekhRaha Hai

CP PLUS has unveiled its new campaign to reaffirm its indubitable position in the security domain. The TVC features Salman Khan as the CCTV ambassador of the brand. Taking ahead the tagline of ‘Upar Wala Sab DekhRaha Hai,’ the ad throws focus on the importance of intelligent security and surveillance. It also showcases the intelligent range of cameras offered by CP PLUS which are built smart with features such as night vision, cloud monitoring, face recognition, mobile surveillance, remote monitoring, auto tracking etc., to outsmart the potential offender. The TVC establish the intelligence of the brand’s security solutions, and having Salman talk about the key features in his typical witty manner helps people across categories understand it better and makes it more relatable.

Today, we are living in a hyper-connected world, yet the society is more anxious about untoward incidents than ever before. In these uncertain times, CP PLUS offers products and solutions that allow you to monitor and act on situations, thereby securing and reducing the anxiety. CP PLUS believes that the world would be a better place if we use our moral compass to decide our conduct and behavior. The TVC created by Ogilvy India brings this fact to the forefront by establishing that if a problem is detected in its infancy, then it can be prevented from turning into something disastrous. The wide range of security solutions that the brand offers in the realm of video surveillance suits to versatile purposes and various environments.

There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features availabley

– Aditya Khemka
Managing Director, CP PLUS

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