Dahua Technology has rolled out their brand activation campaign in four important cities across three major zones in India. The company conducted ‘Dahua Security Week’ at their Star Partners’ Offices in New Delhi, Bengaluru, Chennai and Mumbai. All these campaigns were organized by Dahua in association with its India partner Aditya Infotech Ltd.
The key objectives of the ongoing Campaign are to create brand awareness, spread product information, explain the purpose of products, and increase customer satisfaction/ trust. The objectives are in line with the company’s long term vision.
Speaking on the occasion Robbin Shen, Director, India & SAARC, Dahua Technology India Pvt Ltd said, “We have
successfully organized our brand activation campaigns at our Star Partners’ offices in four important cities to create more brand awareness about our company, our unique security products and solutions and our cutting-edge technologies. Dahua Security Week is receiving excellent response and we plan to replicate this in some more cities as well in the coming weeks. The brand promotion in these cities is indeed a proud moment for us and our company. This demonstrates our commitment to serve a broader Indian market and provide safety and security to the people and properties in these regions. We want to thank our Star Partners and our employees for their tremendous efforts in making brand activation campaign a resounding success.”
Dahua Technology short-listed 12 Star Partners having offices/ shops at electronic market areas of the given cities. The campaign sported branded balloons, mascots, branded arch gates, brand lovers photo frames and puzzle games at each location. They used ‘I Love Dahua’ branded T-shirts and pertinent slogans to catch the attentions of customers. Each customer who walked in and actively participated in games was offered surprise gifts as a token of appreciation.
Dahua’s Security Week was accompanied by the display of the company’s cutting-edge security solutions which enabled the visitors to gain a first-hand experience on the quality and efficacy of the products. A live demo was also held for the benefit of the customers.
- Dahua Security Week at 12 Star Partners Offices in 4 cities across 3 zones.
- Overjoyed Dahua brand lovers participated in the campaign.
- Promotional activities inspired customers & commoners.
- Industry partners & business associates commended Dahua’s initiatives.